Creating Your Lightning Demo

Lightning Demos have a maximum duration of 10 minutes. You can **find examples here.**

Please also review our **Tips for Virtual Presentations** and What Makes a Good Demo?

<aside> ❗ Lightning Demos have a maximum 10 mins duration. Shorter is fine, but definitely no longer.

</aside>

Suggested structure:

• Intro yourself to camera (30 secs)
• Intro your company - voice over slides if you like (2-3 mins)
  • Why you exist / what problem you solve
  • Use cases
  • Who do you help (product managers, UX / CX / Customers Insights teams, agencies, freelancers …)
  • How customers work with you (SaaS, services, combo ...?)
  • Some customer names ... if you want to
• Walk through your product (5-6 mins)
  • Try to …
    • Keep it high level and benefits focused: less is more
    • Tell a story from a user perspective: what are their needs and uses cases?
    • Make it about outcomes more than process or features
  • Avoid …
    • Technical jargon and acronyms
    • Lots of button clicks (shorten sequences in editing if necessary)
    • Capturing large, busy screens with too much detail

5 handy tips:

1. Use a good quality microphone - no crackles, echos or background noise please
2. Speak slowly and clearly for all our non native English speakers
3. Script it, don’t wing it - plan properly to maximise your 10 mins 😀
4. Edit afterwards - don't expect 10 mins of perfection right off the bat
5. Leave them wanting more - you’ll know who has watched and can follow up to offer a more in-depth conversation

On-Demand Viewing

We will create the landing page and set up the registration forms to capture leads.

Please provide the email address (es) where we should send the lead alerts - a shared inbox is usually better than an individual.

We recommend you follow our recommended **Lead Automation Process** to get these leads directly into your CRM.

You must also adhere to the best practices in our Follow up Protocols when sending emails to leads coming from the Insight Platforms audience.