Deadline for Demo Days July 2023

You must get your video to us by July 4th at the latest.

Creating Your Lightning Demo

Lightning Demos have a maximum duration of 10 minutes. You can **find examples here.**

Please also review our **Tips for Virtual Presentations** and What Makes a Good Demo?

<aside> ❗ Lightning Demos have a maximum 10 mins duration. Shorter is fine, but definitely no longer.

</aside>

Suggested structure:

• Intro yourself to camera (30 secs)
• Intro your company - voice over slides if you like (2-3 mins)
  • Why you exist / what problem you solve
  • Use cases
  • Who do you help (product managers, UX / CX / Customers Insights teams, agencies, freelancers …)
  • How customers work with you (SaaS, services, combo ...?)
  • Some customer names ... if you want to
• Walk through your product (5-6 mins)
  • Try to …
    • Keep it high level and benefits focused: less is more
    • Tell a story from a user perspective: what are their needs and uses cases?
    • Make it about outcomes more than process or features
  • Avoid …
    • Technical jargon and acronyms
    • Lots of button clicks (shorten sequences in editing if necessary)
    • Capturing large, busy screens with too much detail

5 handy tips:

1. Use a good quality microphone - no crackles, echos or background noise please
2. Speak slowly and clearly for all our non native English speakers
3. Script it, don’t wing it - plan properly to maximise your 10 mins 😀
4. Edit afterwards - don't expect 10 mins of perfection right off the bat
5. Leave them wanting more - you’ll know who has watched and can follow up to offer a more in-depth conversation

On-Demand Viewing

We will create the landing page and set up the registration forms to capture leads.

Please provide the email address (es) where we should send the lead alerts - a shared inbox is usually better than an individual.

We recommend you follow our recommended **Lead Automation Process** to get these leads directly into your CRM.