https://player.vimeo.com/video/688392179?h=8c377a563b&badge=0&autopause=0&player_id=0&app_id=58479

In virtual events, your presentation has to compete for attention: against work, other browser tabs, children, dogs ... it’s also difficult to create rapport when you’re not physically with attendees and can’t see them.

We’ve learned the hard way in our previous summits, Demo Days and webinars - so here are our top 10 tips to engage a virtual audience:

  1. Prepare and rehearse before you record your presentation. Do this well in advance of the deadline. Create an outline script for your slides so you don’t wander off topic. We’re happy to do a trial run with you, and can even record your presentation in a Zoom session with us if you like.
  2. Use simple language and speak clearly. We’ll have attendees from dozens of countries and many people will not be native or fluent English speakers. Speak slowly, pause between points and avoid complex words, jargon and acronyms.
  3. Use humour. Be entertaining. Have fun. People remember the sessions that made them smile.
  4. Use meaningful visuals. If people have to read words on your slides, they won’t be listening to what you’re saying.
  5. Keep your audience in mind. We attract insight managers, researchers, planners, consultants, product managers, UX and CX professionals. Around 1/3 will work in enterprise / corporates; 2/3 will come from agencies, consultancies, data and tech firms. Most are mid-to-senior level (manager, VP, department head). Tell stories that make sense for these people.
  6. Vary your vocal tone. Along with a great content, pauses and clear language, it helps building connection with the audience.
  7. Use a good microphone and record in a silent environment to avoid background noises and distractions. In previous events, we’ve had guest appearances from mobile phones, car alarms and exotic birds. It’s really distracting.
  8. Listen to your whole presentation after you record it. We won’t be able to go through every minute of every video we get - so if it’s messed up half way through, that’s on you.
  9. Clean up the recording with editing software if you need to (remove silences, noises, stuttering etc.). Or just record it again if you’re not happy.
  10. For the live event Q&A, make sure you are well lit. It helps to build rapport with attendees if they can see you clearly.