Process overview: landing page & registration > marketing campaign > content creation > live event management > on-demand access
Landing Page & Registration
Inputs needed: headshot, title, synposis, speaker bio, photo.
IP team will create landing page assets, set up webinar registration process, lead alerts etc.
Marketing Campaign
Email campaign: we include in several weekly roundup emails (all subs), 1 week-before campaign (all subs) and 1 day-before campaign (high potentials).
Social media: we scheduled several posts over the weeks before and create 12-18 months of on-going social posts to promote the on-demand version afterwards.
Content Creation
Presentation content is pre-recorded.
A few tips for the presentation recording:
- The easiest approach is to use the recording / narration feature in PowerPoint or Keynote; it's easy to do slide-by-slide, and you can re-record short sections if you make a mistake.
- Don't include video of you speaking as you present - it doesn't really add much value. It also reduces the visible size of the presentation in the webinar platform; and sometimes the video box can obscure important slide content. It also means that clothing / hair / background etc can look different if we choose to do the live Q&A with video on the day.
- The Insight Platforms host will introduce the speaker(s) at the start of the session and will moderate the Q&A. At the start of your recording, I suggest you say something like 'thanks for the introduction', and at the end say 'now we can take any questions' - just something simple like that.
- Feel free to send us the PowerPoint file with the audio; we'll then convert to video format.
Deadlines
Please send to us no later than 48 hours before the live event:
- Your recorded presentation
- 3-4 questions you'd like the host to ask in the Q&A.
Live Event Management